Social media is where we can WIN, but right now we're losing
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Description
These billionaires are powerful people. They own the newspapers, they fund the political parties, they have a huge amount of power. They're scared to f*** these guys off. Can anything change if the media is so controlled by the powerful? Well, I mean look, you know, I get more views than question time. You know what I mean? Like, I think it's actually, it's quite interesting, right, because it's so obvious and it has been obvious for ages that social media is becoming and will become more and more powerful in politics. And you saw like Donald Trump, you know, take advantage of that. The mainstream media and the mainstream political parties have been unbelievably slow into that game. And then you have people like me making videos from my kitchen and getting like 50 million views a month.
The short argues that a small group of billionaires holds outsized influence over traditional media, political parties, and the broader information landscape, and that this power makes it difficult for alternative voices to break through. It notes that mainstream media has been slow to adapt to the rise of social platforms, which increasingly shape public opinion and politics, as exemplified by figures like Donald Trump leveraging digital reach. The speaker contrasts this with creators who operate outside the traditional newsroom setup, such as videos produced from a kitchen that can attract tens of millions of views per month, suggesting that social media offers a route to influence that conventional media cannot match. The central tension is that social media is a powerful battleground for narratives, but the existing power structures are actively resisting changes that would democratize attention and influence. The implication is that, to win on social media, efforts must acknowledge and navigate the entrenched power of wealthy interests while harnessing the authentic reach of independent content creators. The short leaves viewers with a call to recognize the opportunity and the obstacles, highlighting the need for strategic engagement with social platforms to counterbalance traditional gatekeepers and amplifying voices that challenge the status quo.
Topics · politics · media · social media · communication
Questions answered
- Why is social media increasingly influential in politics compared to traditional media?
- Social media provides rapid, low-cost reach to large audiences and enables independent voices to bypass traditional gatekeepers, allowing ideas to spread quickly and broadly.
- What challenges do creators face when trying to influence political discourse?
- Creators confront entrenched power from wealthy interests and slow-to-adapt traditional media, and must navigate platform dynamics, censorship concerns, and competition for attention.