
Are Tablets Dead?
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iPads and Nexus tablet sales are down big on paper. Let's talk tablets. Tech of the Year: Tablets youtu.be Video Gear I use: amzn.com Intro Track: Ongoing Thing by 20syl, Oddisee ~ twitter.com google.com @MarquesBrownlee @MKBHD @MKBHD
Are Tablets Dead? presents a concise analysis of the tablet market, arguing that tablets have not disappeared but evolved into a niche-focused category. In the opening segment, Marques Brownlee contextualizes tablets as a middle ground between smartphones and laptops, noting how phones have grown and laptops have become thinner, which blurs the lines between devices. He then cites hard data from late 2014 and 2015 showing a significant drop in tablet shipments, highlighting a roughly 20 to 33 percent decline depending on the quarter, and explains that this trend is not due to a lack of quality hardware or software, but rather market saturation and slower upgrade cycles. The core argument centers on two main reasons for the decline: users upgrading tablets less frequently than smartphones, and the absence of dramatically new features in tablets over the past few years. Brownlee concludes that tablets are not dying, but rather finding a focused audience and defined use cases, such as entertainment, casual gaming, kid-friendly devices, and specialized roles like graphic design with stylus support. He emphasizes that tablets remain the best hardware for certain activities, offer excellent battery life, and serve pockets of dedicated users, even as the market as a whole cools. The video ends with a pragmatic takeaway: tablets are here to stay as a niche device that excels in specific scenarios rather than as a universal replacement for laptops or smartphones. The overarching message is optimistic about continued, albeit narrower, relevance for tablets in the evolving tech landscape.
Topics · technology · consumer_electronics · tablets · mobility · laptops_vs_tablets
Questions answered
- Why are tablets not growing in sales despite strong hardware development?
- Sales declines are attributed to slower upgrade cycles and lack of disruptive new features, as smartphones get larger and tablets become a niche focus rather than a broad replacement for laptops.
- What are the best use cases for tablets according to the video?
- Tablets excel for entertainment, casual gaming, web browsing, media consumption, and specialized tasks like design with a good stylus, as well as serving specific groups such as parents and seniors.