Blackberry KEYOne: 2017 Comeback?

Marques Brownlee reviews the Blackberry KEYOne, presenting it as a modernized throwback that remains true to the brand’s identity while being refreshed for 2017. The video opens by acknowledging that the KEYOne is a phone aimed at a specific demographic: users who crave a physical keyboard or a dedicated BlackBerry experience. Brownlee details the device’s all metal frame, tight tolerances, rounded glass edges, and a design that evokes premium builds, even noting the antenna bands and chamfered camera ring. He explains that the display is 1080p in a market moving toward quad-HD, and while brightness and pixel density aren’t class-leading, the device stays competitive given its price point around $550. The author highlights practical 2017 features like USB Type-C with fast charging and a mid-back plastic panel that supports wireless charging as an optional path, while being clear that the KEYOne lacks water resistance. A core argument of the review is that the keyboard is not merely a gimmick but a functional centerpiece that adds real value, including physical keys that can act as a trackpad and provide true shortcuts. Brownlee also evaluates the keyboard’s role in app launching, typing efficiency, and scrolling, contrasting it with a traditional touchscreen experience. The video culminates with a nuanced verdict: the KEYOne is the best smartphone Blackberry has made and the best with a physical keyboard, though its niche appeal may limit broad adoption. Viewers are left with a clear question about whether they value a physical keyboard over newer flagship features, and Brownlee invites further discussion on this balance between nostalgia and modern practicality.

Topics · smartphone-review · mobile-hardware · blackberry · physical-keyboard · android-phones