Connected Car - CTIA 2014

The video covers AT&T Drive's presence at CTIA 2014, focusing on how connected car technology is evolving to bring cellular connectivity into vehicles. Linus introduces AT&T Drive and explains that the goal is to influence car manufacturers' decisions rather than carrier choices, highlighting the platform's openness to partner apps. A key moment is the announcement of six initial partner apps designed for in-car use, including iHeart Radio for streaming, Stitcher for podcasts, Newsbeat for news highlights, Glimpse for location sharing, Weather for in-car forecasts, and Parker for parking. The presenter walks through how these apps operate in the car, emphasizing that some features are location-based or contextual, such as weather updates and parking assistance. The video also showcases a Twinning feature, where a car can mirror a user’s phone profile, enabling address books, calls, and text messaging to appear as if coming from the user themselves, ensuring seamless continuity when transitioning from phone to vehicle. Visuals include mentions of the Tesla Model S, GM Terrain, Volvo XC60, and Audi A3 as examples of cars that could be equipped with AT&T Drive connectivity. The segment underscores AT&T Drive as a platform intended to simplify the car purchasing decision for manufacturers by offering a robust ecosystem of apps and services that can be integrated into future vehicle models. Finally, the host invites viewers to subscribe for more CTIA coverage and thanks AT&T for enabling the coverage, framing the connected car as a forward-looking convergence of mobile and automotive technology.

Topics · technology · automotive · telecommunications