The Rollable OLED TV: The Potential is Real!

The video covers a hands-on look at the LG OLED TV R, a 65-inch 4K OLED that can roll up and disappear into a sleek silver box. The host notes that the rollable design was previewed before but is now on the CES 2019 show floor with a concrete plan to ship to consumers later in the year. Three operating modes are demonstrated: a full 65-inch TV that unfolds to its normal size, a partially rolled “line” mode for a shorter, mid-range height, and a fully rolled-down state when the screen is hidden inside the box. The roll mechanism operates quietly, taking roughly eight to ten seconds to move between states, which the presenter emphasizes as a key novelty. The video also explains the box construction, the interlocking back segments that provide rigidity, and the overall minimalist design with front-facing speakers integrated into the box. While the technology is impressive, the presenter realistically points out the high expected price, and argues the concept could become truly compelling if users could select arbitrary aspect ratios, such as a 21:9 movie format, to eliminate black bars. He also suggests a transparent demo box to better visualize the inner rolling mechanism and expresses curiosity about how the concept will scale to real-world use. In closing, the host reflects that this is a radical idea for CES and a credible path from concept to product, leaving viewers curious to see how the rollout and pricing evolve and whether this design becomes a staple in future home entertainment.

Topics · technology · consumer electronics · display technology · television