Dear Apple! (2017)

In this 2017 video, Marques Brownlee (MKBHD) addresses Apple with a candid wishlist for the company to modernize and refine its product ecosystem. He starts by arguing for matte black as a core color option across devices, suggesting that colorways like matte black on MacBooks, iMacs, keyboards, and especially AirPods could reduce the visual absurdity of white accessories and unify the look of Apple’s lineup. He notes that the matte black iPhone 7 was well received and speculates about sales signals, while acknowledging the challenges of color options in a premium market. He then pivots to ports and connectivity, praising Apple for leading with USB-C on the MacBook line and urging a universal charging standard that would let laptops and phones share a single cable. He admits Apple already uses adapters, but pushes for full USB-C adoption on iPhones as the future, arguing that the current Lightning ecosystem remains a barrier to cross-device convenience. The middle portion of the talk shifts to the Mac Pro, a niche product that he feels should receive renewed attention; he imagines a next-generation Mac Pro with modern design and more capable expansion while maintaining strong performance in Final Cut Pro workflows. The video concludes with pragmatic hopes for wireless charging in future iPhones, possibly signaling the real killer feature of the next hardware refresh, and ends with a call to viewers to share which wish they'd like to see most, balancing practical UI/UX updates with bold design moves.

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