Dear Twitter!

MKBHD opens with a light, affectionate critique of Twitter, explaining that his optimism comes from years of using the platform and wishing it to succeed. He notes that he uses multiple Twitter apps and has even made a prior video with suggestions, some of which were later adopted, like tweet editing. The video frames the current moment as chaotic yet full of potential, with Elon Musk having acquired Twitter and initiated rapid organizational changes. He emphasizes that the platform remains uniquely valuable because it makes high-profile people reachable and fosters real-time connection, despite concerns about stability and direction. The first section sets up the question of how Twitter can evolve into a more effective, creator-friendly space without losing its core identity. He stresses that the goal is for Twitter to be strong in its own right rather than simply copying YouTube. The discussion then pivots toward a strategic blueprint: what Twitter could learn from YouTube’s monetization ecosystem while preserving Twitter’s social texture. He suggests a suite of evolving creator tools could meaningfully enhance the platform, especially if tailored to power users and creators who drive engagement. Finally, he argues that monetization should reward actual creators, with a focus on features that unlock real value and meaningful incentives for content creation on Twitter rather than relying solely on ads or surface-level perks.

Topics · social media · technology · digital culture · content creation · business models