Reacting to our Most PROFITABLE Videos!
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Promos
Check out the OnePlus 10 Pro 5G with 12GB RAM & 256GB of storage at bit.ly SmartDeploy: Claim your FREE IT software (worth $580!) at smartdeploy.com Linus and James look back at the LTT videos that made the most money and try to figure out the secret to their success. Discuss on the forum: linustechtips.com ► GET MERCH: lttstore.com ► SUPPORT US ON FLOATPLANE: floatplane.com ► AFFILIATES, SPONSORS & REFERRALS: lmg.gg ► PODCAST GEAR: lmg.gg FOLLOW US --------------------------------------------------- Twitter: twitter.com Facebook: @LinusTech Instagram: @linustech TikTok: @linustech Twitch: twitch.tv MUSIC CREDIT --------------------------------------------------- Intro: Laszlo - Supernova Video Link: youtube.com iTunes Download Link: itunes.apple.com Artist Link: soundcloud.com Outro: Approaching Nirvana - Sugar High Video Link: youtube.com Listen on Spotify: spoti.fi Artist Link: youtube.com Intro animation by MBarek Abdelwassaa @mbarek_abdel Monitor And Keyboard by vadimmihalkevich / CC BY 4.0 geni.us Mechanical RGB Keyboard by BigBrotherECE / CC BY 4.0 geni.us Mouse Gamer free Model By Oscar Creativo / CC BY 4.0 geni.us CHAPTERS --------------------------------------------------- 0:00 Intro 1:00 Number 10 3:00 9 4:11 8 5:07 What are CPMs? 6:09 7 7:59 6 9:07 5 10:44 IT'S NOT CLICKBAIT 11:54 3 13:17 NUMBA 2 14:45 Don't skip to the end you monster 16:00 Key Take-aways 18:12 Outro
This video takes a behind-the-scenes look at Linus Tech Tips most profitable videos, with Linus and James attempting to estimate the exact YouTube Ad Sense and Premium revenue each clip earned. They begin by framing the discussion around how different topics on YouTube are monetized at various rates, and they remind viewers that higher earnings may come from longer videos and streams as well as premium impressions rather than pure ad views. As they run through the list from tenth to first, they discuss the factors behind profitability, including video length, engagement, keywords, and sponsor integrations, while judging the likely split between Ad Sense and YouTube Premium revenue. The hosts share concrete numbers from their own channel history, sometimes revising estimates after considering CPMs, view counts, and the impact of watch time on Premium revenue. The discussion culminates in a lesson that evergreen, long-form content tends to perform better financially over time, and they reflect on the occasional anomaly of a viral but short video that still yields strong earnings. The hosts also acknowledge that the monetization landscape is complex and driven by a combination of audience behavior, content type, and platform algorithms, rather than a single recipe for success.
Topics · technology · education · entertainment · monetization · behind_the_scenes · video_production · content_creation · live_streams
Questions answered
- How does YouTube Premium revenue affect overall earnings for a video?
- Premium revenue is based on watch time and impressions, not just views. Longer videos can generate substantial Premium income even if ad revenue is lower.
- Why do some long streams earn more than shorter videos with similar view counts?
- Long streams can attract higher playback based CPMs and a larger portion of Premium revenue, which can outweigh lower Ad Sense earnings in some cases.
- Can evergreen content consistently outperform viral videos in profitability?
- Yes, evergreen content tends to continue being served and clicked over years, providing ongoing revenue beyond the initial spike.