Tt eSports Interview - Why Do you Guys Sponsor Tastosis?

The interview with Linus Tech Tips focuses on TT eSports reasoning behind sponsoring Tasteless and Artosis, two iconic StarCraft personalities, and how that sponsorship aligns with TT eSports’ emphasis on storytelling and engagement. The discussion emphasizes that sponsorships should feel like a conversation with viewers rather than a simple endorsement, which is why TT eSports chose Tasteless and Artosis for their entertaining influence and ability to guide audience sentiment about the game. The guests describe the collaborative process of product development, highlighting that TT eSports designs peripherals from the ground up with the players in mind, not just slapping a pro’s face on a box. A key detail is the close involvement with Tastosis in iterative design, where 3D mockups were revised after feedback, and a 3D-printed prototype was produced to secure final approval before manufacturing. The interview traces how this approach extends beyond a single product to an entire philosophy of player-centric gear, including keyboard, mouse, and mouse pad designs tailored to each star’s preferences and style. The discussion also touches on the broader goal of creating gear that appeals to a wide audience, including players with different hand sizes, by offering multiple form factors like large and small mice and a variety of color schemes. The segment closes with a sense of momentum about ongoing collaborations and future interview content, signaling TT eSports’ commitment to transparent, hands-on product development with esports personalities.

Topics · esports · gaming hardware · brand sponsorship · product design · gaming accessories · computing hardware