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iPhone 12 Unboxing Experience + MagSafe Demo!

Marques Brownlee@mkbhd13M viewsOct 20, 202011:27
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YT
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iPhone 12 and iPhone 12 Pro's new boxes, and an in-depth look at the MAGNETS! That shirt! shop.mkbhd.com Tech I'm using right now: amazon.com Intro Track: Equilibre by Hocus Pocus Playlist of MKBHD Intro music: goo.gl Hardware provided by Apple for review. ~ twitter.com @MKBHD @MKBHD

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The video opens with an introductory overview of the iPhone 12 and iPhone 12 Pro, highlighting the new smaller boxes and the unboxing experience itself. The presenter emphasizes that the box contents are minimal, containing just the phone and a USB-C to Lightning cable, with no wall charger or headphones, and notes the packaging changes that accompany the alleged environmental intent. He provides initial impressions of the devices' design, comparing the aluminum sides of the iPhone 12 to the stainless steel on the Pro, and comments on the weight, grip, and the boxy, square edges that echo earlier iPhone designs. The color shift to Product Red is discussed as visually striking but not as red as expected, appearing more peach or coral in hand. He also touches on the new 5G antennas, the OLED display upgrade, and how the overall look aligns with Apple’s design language, setting up expectations for how the phones will perform in real-world use during the review process. Moving into MagSafe, the host introduces the core feature of magnets embedded in the back for accessories, explaining how the alignment guides and concentric marker lines help ensure proper attachment. A demonstration sequence uses magnet paper to visualize the magnetic alignment, followed by a hands-on look at the MagSafe charger, wallet, and full case, all of which snap onto the back with varying degrees of firmness. He notes that the MagSafe charger delivers about 15 watts of wireless power, and that accessories are recognized by the iPhone with on-screen animations when attached. The wallet and case illustrate how magnets allow accessories to align, while also highlighting a practical limit: additional items on the back can reduce magnetic hold or impede charging through multiple layers. The segment closes with cautious optimism about MagSafe, acknowledging it as a neat feature with room for stronger third-party magnets and broader use cases like vehicle mounts, while previewing a fuller MagSafe-focused review in the broader October coverage. In conclusion, the video teases a detailed review to come, invites viewer input on what they want covered next, and signals that more October-related tech content is on the way. The overall unboxing experience is framed as a first hands-on feel for the iPhone 12 lineup, with emphasis on the new design language, box contents, and the emerging MagSafe ecosystem. The host reiterates the environmental rationale for omitting the power adapter and invites ongoing discussion about the tradeoffs, real-world charging experiences, and how early adopters respond to the MagSafe approach while preparing for a deeper, long-form review in subsequent videos.

Topics · technology · unboxing · mobile_devices · accessories

Questions answered

Why did Apple remove the iPhone 12 charging brick from the box, according to the video?
Apple states that removing the brick reduces environmental impact by cutting down on waste and resources used for chargers.
What can MagSafe accessories do when attached to the iPhone 12?
MagSafe accessories attach magnetically and trigger on-screen animations; among them are a charger, wallet, and a full case, with charging working at 15 watts on the charger.
Will MagSafe work with non-Apple cases or devices?
MagSafe is designed for compatible accessories; it will recognize and work with cases or wallets that support MagSafe, but performance may vary depending on the number of items attached and alignment.