The New Siri is... Google (Explained)
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Promos
Siri by Google. Makes you think. Apple AI video: youtu.be MKBHD Merch: shop.mkbhd.com Playlist of MKBHD Intro music: goo.gl ~ twitter.com @MKBHD @MKBHD
The video discusses the surprising News that Apple will empower Siri with Google's AI foundation in 2026, a shift that flips the script on the long awaited Siri update. The host notes this has been rumored for some time, highlighting Apple's past struggles to deliver a competitive AI experience and the idea that partnering with Google could finally elevate Siri to a top-tier level. He contextualizes the move within broader industry dynamics, including Google's existing AI strengths with Gemini and the ongoing tension between Apple and Google in other areas like search engine partnerships. The analysis questions how Apple will balance Google’s foundation models with its own privacy and on-device strategies, including the potential for on-device processing to preserve user privacy. The host also explores how this change could affect user behavior, such as whether built-in AI features will reduce the urge to switch to Android, and ponders the potential impact on the OpenAI partnership and future Siri experiences. He finishes with reflections on interface control versus model ownership, using Raycast as an example of how users value seamless AI tooling and consistent experiences over which company supplies the model. The overall takeaway is that the Siri Google collaboration could restore Siri’s competitiveness, while raising questions about implementation, privacy, and the future of AI-enabled interactions on iPhone. The video invites viewer input on how important these LLMs will be in pandemic choices for phones and tech purchases, framing the deal as a strategic move to keep users within the Apple ecosystem while delivering more capable AI experiences.
Topics · technology · ai_and_machine_learning · platform_ecosystems · mobile_devices · privacy_and_security
Questions answered
- What is the core reason Apple is partnering with Google for Siri, according to the video?
- To leverage Google's advanced AI foundation models to overhaul Siri and deliver a more capable, privacy-conscious experience while keeping users within the Apple ecosystem.
- When is the revamped Siri expected to be announced or released?
- Apple is expected to announce or reveal the revamped Siri at WWDC 2026, with a release later in the year.