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When Companies Copy Each Other...

Marques Brownlee@mkbhd2.9M viewsJul 23, 20249:11
Source
YT
Views
2.9M
Subscribers
21M
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Promos

The Samsung Galaxy Watch Ultra is great.... it's also a pretty shameless rip. MKBHD Merch: shop.mkbhd.com Tech I'm using right now: amazon.com Intro Track: youtube.com Playlist of MKBHD Intro music: goo.gl Watch provided by Samsung for review. ~ twitter.com @MKBHD @MKBHD

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The video examines how the Samsung Galaxy Watch Ultra mirrors the Apple Watch Ultra, arguing that both devices share a long history of mutual copying between Apple and Samsung. The host walks through design and feature similarities, noting that both watches use titanium bodies, 100 meter water resistance, sapphire glass, dual-frequency GPS, and similar bright displays around 3,000 nits. He highlights how Samsung aligned many on‑paper specs with Apple, including multiple bands, a two-button layout with an orange action-style button, and a similar watch face ecosystem with complications and a Night Mode monochrome option. The host also points out where Samsung diverges, such as the different band lineup you get at launch, the absence of an Ocean Band in favor of Marine and Peakform bands, and a unique cushion-shaped titanium chassis with a circular screen. He ultimately argues that copying the good ideas can still yield a compelling product, while noting a single misstep where Samsung pushed too far and created a product that feels less distinct. The video concludes by comparing overall value, battery life, and the price point, suggesting that for some buyers the Galaxy Watch Ultra offers rugged features and a larger battery at a premium, while the Galaxy Watch7 remains a lighter, more cost-efficient option with similar capabilities. Overall, the host frames copying as a driver of better hardware for consumers, tempered by occasional misses in differentiation. The takeaway is that the Watch Ultra is a strong but shameless copy in many areas, and the best path for Samsung may have been to adopt a signature feature like a rotating bezel to reinforce distinctiveness.

Topics · technology · consumer_electronics · wearables · smartwatches

Questions answered

What makes the Galaxy Watch Ultra similar to the Apple Watch Ultra according to the video?
The video highlights similarities in materials and specs, including titanium construction, 100 meter water resistance, sapphire glass, dual-frequency GPS, bright 3,000 nit displays, similar watch faces with complications, and a comparable approach to bands and button layouts.
What is the one major design element the video says Samsung could have improved?
The video suggests that adding a rotating bezel would have been a strong differentiator and could have better separated the Galaxy Watch Ultra from the Apple Watch Ultra.