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When Smartphones Copy Each Other!

Marques Brownlee@mkbhd1.6M viewsJun 2, 202110:11
Source
YT
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1.6M
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21M
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Promos

It's okay to copy... as long as you copy the good stuff. Then we all win. CuriosityStream: curiositystream.com A ZTE Axon 30 Ultra review: theverge.com MKBHD Merch: shop.mkbhd.com Tech I'm using right now: amazon.com Intro Track: Jordyn Edmonds smarturl.it Playlist of MKBHD Intro music: goo.gl Smartphone Provided by ZTE for video. ~ twitter.com @MKBHD @MKBHD

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The video titled When Smartphones Copy Each Other explores a nuanced view of copying in the tech industry, focusing on smartphones and how brands learn from each other’s successes and missteps. The host argues that copying is not inherently bad, as long as the copied elements are the good ones, and he frames this as a second mover advantage in the highly competitive smartphone space. He uses the ZTE Axon 30 Ultra and the Samsung Galaxy Note 20 Ultra as concrete case studies, highlighting design cues such as the boxy camera module, glass construction, and edge-to-edge displays. The discussion also covers camera setups, noting that while the Axon 30 Ultra’s cameras are solid, they don’t quite reach the Note 20 Ultra’s photographic performance, illustrating how copying can be selective and evolve with time. Price and hardware comparisons follow, with the Axon 30 Ultra delivering strong value for its $750 price point versus the Note 20 Ultra’s higher launch price, underscoring how second movers can compensate for being later to market with better specs or features. The narrative then shifts to software and display choices, praising ZTE’s Android overlay for its bold quick-settings and large touch targets, while acknowledging that the first mover’s display, broad ecosystem, and refinement still set high bars for premium devices. The host concludes by reinforcing a balanced stance on copying, emphasizing that consumers benefit when companies copy the good stuff, and suggesting a broader philosophy about learning from others across tech industries, while also noting some tradeoffs and quirks specific to the Axon 30 Ultra. He ends with practical commentary on what makes the Axon 30 Ultra a compelling option despite its flaws, and teases future videos about Android 12 aesthetics and broader software design ideas.

Topics · technology · consumer_electronics · smartphones · design · hardware · software