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Samsung Galaxy S25 Ultra Review: The Tables Have Turned!

Marques Brownlee@mkbhd5.9M viewsFeb 5, 202514:22
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Part review part rant. It's still a good phone though. Get the Samsung Galaxy S25 Ultra at BestBuy in-store or online at bit.ly MKBHD Merch: shop.mkbhd.com The Ridge x MKBHD Knife: geni.us Playlist of MKBHD Intro music: goo.gl Phone provided by Samsung for review. ~ twitter.com @MKBHD @MKBHD

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Samsung's Galaxy S25 Ultra is framed as a cautious upgrade that largely treads familiar ground, with its price tag inviting comparison to last year’s model. The reviewer argues that Samsung leaned into a safe strategy, focusing on iterative improvements rather than groundbreaking changes. Internally, the device gets a top-tier Snapdragon 8 Elite chip, a 40 percent larger vapor chamber for cooling, and a display that remains superb though not dramatically upgraded. The first section highlights that the exterior design is only moderately altered, while the screen size increases to 6.9 inches and Gorilla Glass protection is enhanced, but usability benefits feel incremental. The overall message is that software and ecosystem refinements, notably One UI 7 on Android 15, reshape the experience more than any single hardware boost. The reviewer stresses that the S25 Ultra still excels in speed, efficiency, and battery life, yet questions whether it truly represents the best in class given stronger competition and a more powerful feature set elsewhere. In the end, the S25 Ultra is praised as fast and capable, but the product positioning feels misaligned with the “ultra” branding if it lacks the more radical innovations fans expect from a flagship. A deeper look at software and AI features reveals Samsung’s attempt to blend iOS-inspired ideas with its own twists. The Now Bar at the bottom of the screen, flexible notification shade, and lock screen customization are cited as thoughtful UI touches that improve day-to-day use. AI implementations,ranging from object eraser in Photos to natural language search and general AI assistants,offer practical benefits, though some features feel uneven in usefulness and direction. The reviewer questions the unknown cost and potential monetization of AI services, noting Samsung’s messaging that these features were free through 2025 but lacking a clear long-term plan. The camera system gets a mixed verdict: a notable upgrade in the 50 MP ultra-wide sensor improves detail and low-light performance, while other cameras remain solid but not extraordinary. The S Pen downgrade, elimination of Bluetooth functionality, and a shift away from the Note-era features are presented as compromises that may disappoint long-time power users, underscoring the tension between cramming new features and delivering a cohesive flagship experience. Overall, the S25 Ultra earns praise for performance and refinement, yet it is framed as an evolution rather than a revolution, with the ultimate value hinging on how much buyers prize software extras and ecosystem depth over raw hardware leaps. Market context and recommendations anchor the review in a realistic frame: the S25 Ultra remains a superbly capable device, but the price-to-value equation feels softened by competitors offering similar or better features for less money. The reviewer points out that alternatives like the OnePlus 13 deliver brighter displays, faster charging, IP69 durability, and lower street prices, making Samsung’s premium pitch harder to justify for some buyers. In the US, carrier strategies and market dynamics mean Samsung can afford to “play it safe,” reinforcing the perception that the Galaxy line has become a safe default rather than an aspirational standout. The conclusion emphasizes that for enthusiasts, there are compelling reasons to consider the S25 Ultra, particularly if you value top-tier performance, excellent display quality, and robust software features, but the “best” title is up for debate given strong competition. The video ends with a callout to Best Buy for sponsorship and a reminder that the Ultra is about delivering a dense, feature-packed experience for a demanding subset of users, not merely a yearly spec bump.

Topics · smartphones · hardware · software · technology · reviews · android

Questions answered

What is the main hardware upgrade in the Samsung Galaxy S25 Ultra according to the review?
The main hardware upgrade is the Snapdragon 8 Elite chip paired with a 40 percent larger vapor chamber for cooling, plus a 6.9 inch display with improved durability.
Why does the reviewer say Samsung played it safe with the S25 Ultra?
Because the device largely builds on last year's flagship with a spec bump, minimal design changes, and software improvements rather than introducing many bold, new features.
What significant change was made to the S Pen in the S25 Ultra and why is it controversial?
Bluetooth functionality was removed from the S Pen, eliminating remote shutter and media control use; the reviewer notes this as a negative for power users who relied on that feature.
How does the reviewer compare the S25 Ultra to its competitors like OnePlus 13?
The OnePlus 13 offers a brighter display, IP69 durability, better battery life, faster charging, and a lower price, which makes it a compelling alternative in the same category.