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Apple M1 Chip: Let's Talk!

Marques Brownlee@mkbhd4.3M viewsNov 11, 202012:14
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Apple M1 chip is here, and there's 3 new Macs to launch it. My thoughts! That crispy shirt! shop.mkbhd.com 0:00 Intro 1:43 The M1 Chip 4:13 The new Macs 7:04 My Take 10:17 FUTURE Tech I'm using right now: amazon.com Intro Track: youtube.com Playlist of MKBHD Intro music: goo.gl ~ twitter.com @MKBHD @MKBHD

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Apple M1 Chip: Let's Talk! dives into the first Apple silicon attempt for the Mac lineup, presenting the M1 as a tightly integrated 5‑nm system on a chip that unites CPU, GPU, neural engine, and RAM. The host breaks down how the eight‑core CPU with four high performance cores and four efficiency cores aims to deliver big gains in both speed and energy efficiency, while acknowledging that RAM is now built into the chip and not user-upgradable. He discusses the early claims shown on stage, such as the MacBook Air and MacBook Pro variants potentially delivering dramatic performance boosts and unprecedented battery life, then weighs the implications for real‑world usage, software optimization, and app compatibility. Throughout, the host emphasizes that Apple’s optimization and the move away from Intel will be pivotal for actual gains, and he signals a desire to test the devices in hand to verify how the promised improvements translate to everyday tasks like editing, gaming, and multitasking.

Topics · technology · computers · hardware · product_review

Questions answered

What is the M1 chip and why is it significant for Mac computers?
The M1 is Apple’s first system on a chip designed for Mac, combining CPU, GPU, Neural Engine, and RAM in one package on a 5‑nm process. It aims to deliver high efficiency and strong performance by tightly integrating components, reducing power usage, and enabling better optimization with macOS Big Sur and native apps.
Which Mac models received the M1 chip at launch and what are the key claims?
The MacBook Air, 13‑inch MacBook Pro, and Mac mini were refreshed with the M1. Key claims include significantly faster CPU and GPU performance, faster storage, long battery life (up to about 18–20 hours of video playback for some models), and improved app responsiveness and wake times.