Talking Tech with Kobe Bryant!
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Talking tech with Kobe Bryant over the Kobe 11. Behind the scenes with TLD: youtu.be Video Gear I use: amzn.com Intro Track: Calhoun (Instrumental) by Marmoset ~ twitter.com google.com @MarquesBrownlee @MKBHD @MKBHD
In this interview style video, Marques Brownlee sits down with Kobe Bryant during a Nike event to explore the tech and design behind the Kobe 11. Kobe talks about how technology and athletic performance intersect, emphasizing that a shoe is an extension of the athlete and should actively enhance performance. He shares insights into low-cut shoe design, ankle stability, and how weight savings and material choices like Flyknit and Zoom/Lunar tech can work together to improve agility and movement on the court. The conversation also touches on Kobe’s personal relationship with technology, noting how the internet and smartphones have transformed access to information, scouting, and even training routines. He recalls the evolution from bulky phones and Walkmans to today’s connected world, highlighting how modern technology can make athletes smarter while also cautioning against overreliance. The discussion blends technical detail with practical design considerations, illustrating how a single sneaker can embody both performance science and personal athletic intuition. Overall, the segment conveys Kobe’s hands-on involvement in product creation, his respect for innovation in sports gear, and a broader message about balancing technology with human skill. The ending reinforces mutual appreciation for the collaboration and a hope to continue exploring tech in future projects, closing on a note of optimism for more innovations to come.
Topics · technology · sports · footwear · interviews · athlete
Questions answered
- What is the Kobe 11 designed to improve in terms of performance?
- The Kobe 11 is designed to improve movement and stability through low-cut construction, better forefoot flexibility, and a combination of materials like Flyknit with cushioning tech to reduce weight while maintaining support.
- How does Kobe view the role of technology in sports culture?
- Kobe sees technology as a powerful tool that can connect players and fans and aid in research and training, but he cautions that it should not erode smart, self-driven practice and understanding of the game.