The Prius KICKS ASS. - Toyota Prius Prime

The 2023 Prius Prime gets a striking facelift that aims to bring the popular hybrid into a more modern, sporty light. The host notes a notable power boost, increasing output by 99 horsepower from the prior generation, which immediately changes how the car feels to drive. Exterior design is highlighted as a major upgrade, with a low, raked windshield and larger wheel options that contribute to a more aggressive stance. Inside, the cabin looks improved but comes with some odd compromises, such as a lack of dual climate control and an infotainment layout that places most car functions behind a separate touchscreen, requiring extra navigation through menus. The 12-inch central display is praised for its responsiveness, yet the setup creates friction because essential controls still live on a secondary cluster, making some operations feel clunky. On the road, the Prius Prime demonstrates a balanced ride with confident handling, aided by a low driving position and a surprisingly engaging feel in corners, thanks in part to torque available from the hybrid system. The reviewer also tests the JBL sound system and acknowledges it sounds good, though it misses some bass due to the lack of a dedicated subwoofer. Overall, the car is positioned as an excellent fuel saver that remains enjoyable to drive, especially for long commutes, while also addressing EV capabilities with a practical electric range that suits daily trips without frequent petrol use. The verdict is positive: Toyota has revitalized the Prius Prime by elevating performance, aesthetics, and efficiency, making it a compelling option in the hybrid segment for 2023 and beyond.

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