Is OLED the future? LG thinks so

The video covers LG’s CES 2018 announcements focusing on the OLED W7 series and under the hood improvements that push OLED into a more accessible consumer product. It starts by noting the continued push to slim designs, with the W7 signature being the showpiece that blends a display with an integrated sound system, while maintaining a near edge-to-edge profile. The host explains key hardware updates including the new alpha nine processor that addresses image quality across color, clarity, sharpness, contrast, and motion, claiming a significantly larger lookup table and more aggressive noise reduction. A notable shift is the partnership with Calman and Portrait Calman software enabling autocalibration, which promises to dramatically reduce setup time from hours to minutes and wipe away prior calibration limitations for multiple modes including game mode. In addition to image quality, LG highlights smart-home integration with Google Assistant and Amazon Alexa, enabling voice control for lighting, weather queries, and TV functions through ThinQ, which broadens the TV’s role in a connected home. The segment also reiterates the ongoing goal of improving user experience through faster response, better color accuracy, and more reliable HDR performance, while maintaining the expectation of superior brightness and color fidelity. The host closes by highlighting sponsor Squarespace and teasing more CES coverage, signaling that the year’s OLED initiatives are aimed at practical, high-performance display improvements rather than radical new form factors in this update period.

Topics · technology · consumer electronics · televisions · display technology · ai and machine learning