
Macbook Pro chat with Apple's Craig Federighi!
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Talking 2016 Macbook Pros with Apple SVP Craig Federighi! Video Gear I use: kit.com Intro Track: Ongoing Thing by 20syl, Oddisee ~ twitter.com snapchat.com google.com @MKBHD @MKBHD
The interview with Apple’s Craig Federighi centers on the 2016 MacBook Pro announcement and the groundbreaking design choices Apple made for that line. Early in the conversation, Federighi explains how the OLED Touch Bar integrates with the keyboard and navigational controls, emphasizing that the display is meant to feel native and responsive, combining hardware learnings from iOS with a refined security model inspired by Touch ID. He highlights how the touch bar can adapt to first-party Apple apps like Safari and Final Cut Pro, and discusses the potential for developers to create novel interactions that leverage real-time multi-touch capabilities for gaming, music, and other creative workflows. The discussion shifts to the broader ecosystem, noting how developers have already begun to prototype ideas, and Federighi envisions a wave of hardware-software integration where the bar acts as a customizable control plane tailored to each app. As the interview moves forward, Federighi reflects on the excitement of shipping a finished product after years of development and addresses curiosity about future possibilities. He shares a playful hypothetical about traveling to the past, illustrating how transformative a modern iPhone or the 1999-era PowerBook would seem to someone from that era, and reinforces the theme that computing has become increasingly portable and capable. The conversation touches on the balance between keeping product details under wraps and offering a genuine, engaging preview for fans and developers alike. Overall, the exchange underscores Apple’s emphasis on software-hardware synergy, developer momentum, and the ongoing evolution of how users interact with machines in creative and practical tasks.
Topics · technology · interviews · product-design · consumer-electronics
Questions answered
- What is the Touch Bar and how does it work with apps like Safari or Final Cut Pro?
- The Touch Bar is an OLED multitouch display above the keyboard that adapts to the active application, providing context-sensitive controls and shortcuts that enhance interaction with apps like Safari and Final Cut Pro.
- If Federighi could bring one current gen Apple device to the future, which would it be and why?
- He would bring an iPhone because of its dense, diverse capabilities that illustrate how mobile computing has evolved beyond traditional desktops.