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A "Gaming" SD card?? - $H!T Manufacturers Say

Linus Tech Tips@LinusTechTips1.5M viewsSep 30, 20187:46
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Check out the Thermaltake Level 20 series cases on Amazon at geni.us Has "gaming" marketing gone too far? We explore just what justifies a "gaming" label on this MicroSD card by HyperX. Buy 64GB HyperX Gaming uSD card on Amazon geni.us Buy 128GB HyperX Gaming uSD card on Amazon geni.us Buy 256GB HyperX Gaming uSD card on Amazon geni.us Discuss on the forum: **LINK TO DISCUSSION THREAD** Our Affiliates, Referral Programs, and Sponsors: linustechtips.com Linus Tech Tips merchandise at designbyhumans.com Linus Tech Tips posters at crowdmade.com Our Test Benches on Amazon: amazon.com Our production gear: geni.us Twitter - twitter.com Facebook - @LinusTech Instagram - @linustech Twitch - twitch.tv Intro Screen Music Credit: Title: Laszlo - Supernova Video Link: youtube.com iTunes Download Link: itunes.apple.com Artist Link: soundcloud.com Outro Screen Music Credit: Approaching Nirvana - Sugar High youtube.com Sound effects provided by freesfx.co.uk

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AI OverviewDefault language

The video opens by tracing the rise of the word gaming in product marketing, arguing that the label has been stretched far beyond its original meaning. It highlights a chain from gaming peripherals to components like memory and even storage media, noting that many of these items do not perform measurably better than non-gaming counterparts. The host then focuses on the HyperX gaming microSD card, reading the official press release with its promises of reliability, high capacity, and plug-and-play convenience for mobile gamers. Through hands-on testing across several platforms, the video demonstrates that the claimed speeds are inconsistent and largely depend on host hardware, with sequential read/write figures drifting from the advertised numbers in different environments. The test suite includes a USB-C reader on a Z370 system, various motherboards, a Nintendo Switch, and a mobile Android device, showing mixed results that challenge the marketing claims. The overall conclusion is measured: the HyperX card is a solid microSD card, but there is no compelling gaming-specific performance advantage over comparable non-gaming cards. The host emphasizes that real-world gains are modest at best, except for niche scenarios where a user wants parity across devices or a few extra seconds of loading time, and warns against paying a premium solely for the gaming label. The video also pivots to brief coverage of gaming peripherals offered by partnerships, including a keyboard and mouse with RGB features and programmable keys, before closing with a lighthearted reminder about sponsorships and everyday consumer expectations.

Topics · technology · product_reviews · consumer_electronics · marketing · gaming

Questions answered

What is the claimed advantage of the HyperX gaming microSD card according to the press release?
The press release claims that the HyperX gaming microSD card provides reliable, high-capacity, plug-and-play storage for mobile gamers, with improved load times and better handling of I/O for gaming apps.
Do the independent tests confirm the advertised speeds of the gaming microSD card across all platforms?
No, the tests show speeds that often fall short of the advertised numbers and vary by host hardware, with some platforms nearing the claims and others performing significantly worse.