The FIRST MKBHD Product: ICONS!

The video introduces and showcases MKBHD's inaugural product concept, ICONS, which are themed skins produced in collaboration with dbrand. Marques Brownlee walks through the concept behind ICONS, describing how the skins cover and personalize devices with a bold, matte black finish and distinctive iconography. He ties the design to a larger idea of stylized tech branding, drawing reference to the iconic Jaden Smith song placement during the reveal and the overall cinematic presentation. Throughout the segment, Marques demonstrates the practical aspects of applying the skins, highlighting fit, texture, and the visual impact on devices like smartphones and other tech gear. He notes that the ICONS line represents a milestone for his brand, blending fashion-inspired aesthetics with functional device protection, and teases future variations and potential collaborations. The conclusion emphasizes ready availability through the dbrand ICONS shop, encouraging viewers to consider how these skins could redefine the look and feel of their tech setups while reinforcing the MKBHD identity.

Topics · tech_review · product_design · branding_and_design