Contactless Payment Technology in a GLOVE??

The video showcases Visa’s approach to making payments even more seamless at the PyeongChang 2018 Winter Olympics, highlighting three collection items that are embedded with contactless payment technology: a pin, a sticker, and a pair of gloves that will be sold exclusively in South Korea during the games. The host walks viewers through how the system works at a checkout terminal, where a simple wave of the pin, sticker, or glove triggers a quick confirmation animation and completes the purchase. The gloves, though shown as prototypes and not fully opened for hands-on testing, illustrate a vision where everyday wearables can carry payment credentials and work with existing touchless terminals. These souvenirs come pre-loaded with South Korean won, enabling immediate purchases like hot chocolate or concession items, thus illustrating an added layer of cashless convenience beyond traditional cards. The video frames this as an enhancement to current payment options rather than a replacement, emphasizing the potential of contactless technology to simplify transactions while at large events. Visa’s involvement is presented as a collaboration that blends branding with practical demonstrations, and the host closes by inviting viewers to explore related merch and community channels, while noting that the wearables are region-restricted for the Olympic period. In sum, the segment argues that contactless wearables can extend cashless convenience into new form factors at big events, while keeping the technology compatible with existing payment infrastructure worldwide after the games.

Topics · Technology · Finance · Wearables · Sports Events · Marketing