The AMAZING Feature Apple is KILLING - 3D Touch
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The video explains what 3D Touch is, why Apple introduced a pressure-sensitive screen, and why the feature is being phased out. It describes how 3D Touch was intended to add a right-click style of interaction on iPhones, enabling context menus when users pressed harder on onscreen items like emails or links. The narrator contrasts this with Android’s long-press context menu, noting that Android already provides a similar interaction without extra hardware complexity. It also highlights design challenges, such as the lack of clear user guidance about how many levels of pressure to use, and the fact that many developers did not leverage the feature, reducing its perceived usefulness. The video argues that modern smartphone design favors minimalism and intuitive gestures, which sometimes clashed with the more explicit pressure-based paradigm. As a result, Apple reportedly decided to discontinue 3D Touch, with it already missing from the iPhone XR and unlikely to appear on future models. The conclusion suggests that while 3D Touch was technically impressive and appreciated by some users, the overall ecosystem and user experience did not justify continuing its development. Finally, the host makes a lighthearted nod to a sponsor, and encourages viewers to share opinions on future topics.
Topics · technology · mobile · design · consumer_electronics · communication_tools
Questions answered
- What is 3D Touch and how did it work on iPhones?
- 3D Touch is a pressure-sensitive screen feature that detected how hard the user pressed and opened up a context menu or quick actions instead of a normal tap, enabling actions like deleting or marking messages based on the press intensity.
- Why did Apple discontinue 3D Touch?
- Apple reportedly found that very few users actively used 3D Touch and that the design emphasis on minimalism and intuitive gestures reduced its utility, leading to the decision not to continue offering the feature on newer iPhones.
- How did 3D Touch compare to Android interactions?
- On Android, long-pressing typically opens a context menu, which provides a similar functional result without the additional pressure-sensing hardware, making 3D Touch less necessary for some users.
- Will future iPhones include 3D Touch?
- Based on the video, the iPhone XR did not include 3D Touch and it is expected that none of the new iPhones released thereafter will have the feature.