They Didn't Have To Go This Hard!
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Description
okay so most brand collabs and special edition phones are pretty half-assed they just are like just print my logo on the back and pay me already but realme has made a Coca-Cola edition of their newest Flagship and they didn't have to go this hard so first of all it comes in these boxes which have about 20 different Coca-Cola logos all over them but then you get to the phone itself and they've turned it up basically to an 11. they even copied the sheen of a fresh cold Coca-Cola can but it keeps going okay you boot up the phone the wallpaper is Coca-Cola and every single one of the icons of the pre-installed apps is a customized Coca-Cola version of that icon the charging animation is bubbling Coca-Cola the preset ringtone and camera shutter and sound effects are Coca-Cola Chimes and soda fizzing noises you you didn't have to go this hard it also comes with about 30 Coke stickers but probably the craziest thing is it comes with this SIM card ejector tool a tiny bottle cap and a small statue of the real me mascot that looks like it's made of coke look I'd never buy it but I gotta respect it
The video highlights Realme’s Coca-Cola edition flagship, a collaboration that goes far beyond typical branding, turning every aspect of the phone into a Coca-Cola themed experience. It opens by noting that brand collaborations are usually modest, with little more than a logo on the back, but this edition breaks that pattern. The box is loaded with about 20 Coca-Cola logos, and once the phone boots up, the Coca-Cola motif continues with a Coke-esque wallpaper, Coca-Cola icons for all pre-installed apps, and even a bubbly Coca-Cola charging animation. The audio experience is fully Coke branded too, featuring chimes and soda fizz sounds for the ringtone and camera shutter. The packaging includes additional Coca-Cola stickers, a SIM ejector tool shaped like a bottle cap, and a small Realme mascot statue that resembles Coke branding, showcasing a remarkable level of detail and commitment. The presenter admits they wouldn’t buy the edition, yet expresses respect for the creative effort and the depth of the collaboration, illustrating how far a brand partnership can push product design and storytelling in the hardware space.
Topics · Technology · Brand Collaboration · Product Design · Smartphones