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Red's Overpriced "Mini Mag" Cards - The Real Story

Linus Tech Tips@LinusTechTips3.1M viewsJul 17, 201915:44
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Receive an additional $25 credit for Ting today when you sign up at linus.ting.com Buy CORSAIR's Hydro X on Amazon: geni.us Buy CORSAIR's Hydro X on Corsair: geni.us Red Digital Cinema has come under fire recently over allegations that their Mini-Mag storage cards are just cheap commodity SSDs in a fancy enclosure. As it turns out, there's some truth to these assertions, but the situation is not quite as simple as it's made out to be. Let's unwrap it. Buy Cameras: On Amazon: lmg.gg On Newegg: lmg.gg Discuss on the forum: linustechtips.com Our Affiliates, Referral Programs, and Sponsors: linustechtips.com Get Private Internet Access today at geni.us Displate metal posters: lmg.gg Linus Tech Tips merchandise at lttstore.com Linus Tech Tips posters at crowdmade.com Our Test Benches on Amazon: amazon.com Our production gear: geni.us Twitter - twitter.com Facebook - @LinusTech Instagram - @linustech Twitch - twitch.tv Intro Screen Music Credit: Title: Laszlo - Supernova Video Link: youtube.com iTunes Download Link: itunes.apple.com Artist Link: soundcloud.com Outro Screen Music Credit: Approaching Nirvana - Sugar High youtube.com

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Red's Overpriced Mini Mag cards are examined critically in this Linus Tech Tips segment, which dives into the claim that Red Digital Cinema's MiniMag storage is nothing more than a commodity SSD inside a fancy enclosure. The hosts begin with a teardown of a 960 GB MiniMag to reveal the components inside, noting a standard SATA-based SSD with a simple interface adapter rather than any bespoke hardware. They contrast Red's marketing narrative with the actual hardware, explaining that the enclosure and firmware do not create a new storage technology, but rather repurpose existing components. The discussion then shifts to how Ginitech’s video frames the issue, highlighting perceived misrepresentations in Red's messaging while acknowledging some nuanced points about firmware and performance. The hosts temper the narrative by acknowledging legitimate criticisms,such as claims of high prices and opaque engineering choices,while also arguing that the situation is not black and white, and that the real story involves a mix of marketing, DRM, and practical tradeoffs. The segment closes with a broader reflection on professional-grade expectations, data security versus redundancy, and a reminder that consumers ultimately decide whether the premium is worth it, followed by sponsor messages and links for further context and purchase options.

Topics · technology · camera gear · consumer electronics · video production

Questions answered

What is the core claim about Red's MiniMag hardware in the video?
The core claim is that the MiniMag uses commodity MSATA SSDs inside an expensive enclosure, and that the overall system relies on standard components rather than a unique, purpose-built storage solution.
Why do the hosts say Red’s marketing is misleading?
They argue that Red markets the product as specialized and proprietary, when in fact the hardware is largely commodity storage with a marketing layer and firmware adjustments, coupled with a pricing strategy that does not clearly reflect the actual component costs.
What is a major point of contention involving firmware and DRM mentioned in the video?
The video suggests that Red’s firmware may include DRM-like or vendor-specific customizations that make it appear proprietary, and that Ginitech’s critique is partly based on how those modifications interact with the camera and media ecosystem.