The RED Raven Camera Kit: It's Back!
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RED Raven is back from the dead - here's your exclusive first look. It can be found in the form of a camera kit at select Apple stores and at apple.com Official announcement: red.com RED Tech library: red.com Video Gear I use: kit.com Intro Track: Ongoing Thing by 20syl, Oddisee ~ twitter.com snapchat.com google.com @MKBHD @MKBHD Camera kit provided by RED for video.
The video announces that the RED Raven camera kit is back on sale, but with a twist: it will be sold exclusively through Apple, both online and in select Apple stores for demo purposes. The presenter breaks down exactly what’s included in the Raven kit, highlighting the brain of the camera, a high quality 4.7 inch touchscreen monitor, a Sigma 18 to 35 f1.8 lens, an outrigger handle, V-mount/IDX battery setup with charger, 120 GB miniMag SSD, a G-Tech miniMag reader, a Nanook heavy duty case, Final Cut Pro 10, and the full iOS control app for the Raven. He positions the kit as a one-stop solution for moving from standard 4K toward RED’s raw workflow, suitable for shooters who have experience and want to elevate their production to RedCode raw, while still offering the option to use ProRes if needed. Throughout the segment, he emphasizes modularity, the ability to add or swap modules as project needs evolve, and the appeal of RED’s image quality, color science, and dynamic range. He also contrasts RAW video with traditional codecs, explaining how RAW preserves sensor metadata and enables post-process adjustments with minimal quality loss, especially when used with Final Cut Pro via a dedicated RED plugin. The video concludes by noting the Raven’s place in the Apple ecosystem and its potential to bridge ambitious shooters toward full cinema workflows, inviting viewers to check local Apple stores for demos and availability.
Topics · technology · video equipment · cinematography · apple ecosystem · consumer electronics
Questions answered
- What exactly is included in the RED Raven camera kit announced for Apple exclusivity?
- The Raven kit includes the RED Raven brain, a 4.7 inch touchscreen monitor, a Sigma 18-35 f1.8 lens, an outrigger handle, a V-mount/IDX battery setup with charger, a 120 GB miniMag SSD, a GTech miniMag reader, a Nanook heavy duty case, Final Cut Pro 10, and the full iOS control app for Raven.
- Where can customers buy the RED Raven camera kit according to the video?
- The kit is being sold exclusively through apple.com and is available for demo in select Apple Stores.
- What is the main advantage of RED RAW that the video highlights?
- RED RAW preserves sensor data and metadata so color temperature, ISO, and other settings can be adjusted in post without substantial quality loss, allowing greater flexibility in color grading and exposure after shooting.