The iPhone with a Piece of the Moon? The Caviar Story
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Promos
Did you know you can BUY a meteorite?! But hey you can always skin your phone instead ¯\_(ツ)_/¯ dbrand.com MKBHD Merch: shop.mkbhd.com Tech I'm using right now: amazon.com Intro Track: Mr J Medeiros Playlist of MKBHD Intro music: goo.gl Phone provided by Caviar for video. ~ twitter.com @MKBHD @MKBHD
The video opens with Marques Brownlee presenting a highly stylized, space themed iPhone 12 Pro by Caviar, dubbed Space Odyssey Moon. He describes the exterior as heavier and thicker than a standard iPhone, with a raised texture at the bottom to resemble lunar craters and a flat back that integrates the design with the phone’s shape. A central feature is a small bubble on the back that allegedly contains a piece of the Moon, a claim that drives the central intrigue of the segment. He notes the asking price of six thousand nine hundred forty dollars and questions the authenticity and verification of moon material in consumer products. The discussion quickly shifts from aesthetics to the plausibility of lunar material provenance, introducing the concept of how moon rocks reach Earth and how experts verify meteorites. Throughout, he juxtaposes the luxury branding with a skeptical lens on value, authenticity, and the marketing tactic of high-profile product seeding to creators. By the end, he broadens the lens to examine Caviar’s business model, their broader catalog of moon, Mars, and other space themed devices, and the role of hype in driving attention for luxury tech pieces. He concludes with a practical take: while the product is visually striking, authentic verification is improbable for casual buyers, and the real value lies in the collectible novelty and media exposure. He also offers a pragmatic tip to consumers, suggesting cheaper alternatives for those who want a Moon-themed aesthetic without the astronomical price tag. In closing, the video emphasizes critical thinking about luxury tech marketing, the scarcity framing of limited editions, and the enduring appeal of space-inspired design for enthusiasts and collectors alike.
Topics · technology · luxury goods · science and space · consumer electronics
Questions answered
- Is a piece of the Moon actually embedded in the iPhone, and can it be verified?
- The video presents industry perspectives on verification, noting that authentic lunar material would be controlled by NASA and museums, and that verification typically requires chemical analysis and provenance checks; it also indicates that definitive authentication for a consumer product is unlikely to be accessible to the average buyer.
- Why does Caviar produce such expensive lunar themed phones?
- The production leverages luxury branding, limited editions, and media attention to generate hype and publicity, turning the product into a talked about collectible rather than a mass-market device.
- What is the broader takeaway about buying luxury tech pieces like this?
- Viewers are advised to consider the value of authenticity, provenance, and the premium as a design and status symbol rather than a practical technology upgrade.
- Are there cheaper ways to get a Moon themed aesthetic?
- Yes, alternatives such as custom skins or non Moon related luxury accessories can provide a similar visual appeal at much lower cost.